We’re a team of communications and PR professionals who relish opportunities to connect people, to generate ideas, and make things happen. We genuinely care about who we work with and their impact - whether you are an early stage startup or global business we will work closely with you to understand your brand story and objectives from the beginning to deliver results that really make a difference.


We don’t take a cookie-cutter approach. We don’t send 100s of pitches out for every press release, we don’t create content without a clear audience, we don’t skim on the details and we never create something for the sake of it.

Instead, we collaborate with you as strategists and storytellers to create a tailored communications approach; whether it be through brand development, partnerships, content creation or traditional PR, we have the skills and the passion to connect you with the right audience and real results.

If we work with you, we think you have character. Our ability is to make sure those you want to reach see that too.

CharacterPortraits_RhiannonTaylor (145 of 173).jpg

Kate Dinon,
Founder & Managing Director

Kate is a communications and public relations strategist with over 17 years of global experience working with the startup, technology, government, resources, design and cultural sectors. Prior to founding her own firm, Kate was the Head of Corporate Communications for a listed industrial company based in Zurich. 

LinkedIn | Twitter

Sarah Gundlach,
Senior PR Consultant 

Sarah is a marketing and communications professional with experience across the startup, technology, education and tourism sectors. Before joining Character, Sarah was Head of Marketing & Communications for the Melbourne Accelerator Program (MAP), and has also taught Marketing, Management and Communications at the University of Melbourne.


Sarah Green
Head of Media Relations

Sarah is a communications and public relations expert with over a decade of experience in both B2C and B2B PR strategies for the technology, startup, government and cultural sectors. Prior to joining Character, Sarah spent over five years as the Senior Corporate Affairs Advisor for Telstra.

LinkedIn | Twitter 

Melia Rayner,
Senior Communications Strategist 

Melia combines a content marketing background with extensive writing experience for both commercial and editorial outcomes. Working primarily with the, design, technology and cultural sectors, Melia has written for a broad range of organisations, from startups to ASX-listed businesses and international organisations.