Recent Client Press: Summer 2018

Newly-announced Mercedes-Benz Vans Friend of the Brand Sheree Commerford

Newly-announced Mercedes-Benz Vans Friend of the Brand Sheree Commerford

With another hot Australian summer in full swing, Powershop’s ‘Curb Your Power’ demand response program caught the attention of the Herald Sun, which shared the overwhelming customer interest Powershop have had in the program since its launch late last year.

Mercedes-Benz Vans kicked off 2018 by announcing one of Australia’s most respected creatives Sheree Commerford as their latest Friend of the Brand. As reported in Mumbrella, the founder of lifestyle website Captain & the Gypsy Kid is currently on a family road trip up Australia’s east coast in the Marco Polo ACTIVITY, which will surely provide us all with plenty of envy-inducing imagery along the way. The Marco Polo ACTIVITY wasn’t the only vehicle making headlines either, with the hotly-anticipated X-Class included in the ‘Hottest Car Releases of 2017’ from D*Marge.

AKQA started the year with a bang, launching their groundbreaking AI-powered chatbot for the Climate Council. Mashable took a closer look at how the chatbot will appeal to younger audiences through colloquial language and accessible information, while the project also made headlines in Mumbrella, B&T and CMO. AKQA’s Executive Research and Development Director Tim Devine also shared his thoughts on why technology is a catalyst for creativity in an opinion feature for Campaign Brief.

Elsewhere in op eds, SalesPreso co-founder Aaron Cooper shared his five tips for bridging the gap between sales and marketing for US-based publication MarTech Advisor.