Recent Client Press: Spring 2018
Despite Melbourne's up and down weather, summer is almost here and with it we recap a successful Spring season for our clients.
MYOB have had a busy few months of media, from the indicative offer from private equity giant KKR to new initiatives and product activity. Australian Financial Review, The Australian, Fairfax and News Corp publications all covered the indicative offer, as well as industry-specific publications such as Accountants Daily. MYOB's Women in STEM research was covered by Kochie's Business Builders and an accompanying Developher mentoring session with Boost Juice founder Janine Allis was covered by Startup Smart. Our project client Wade Institute of Entrepreneurship were also profiled in Startup Smart, with academic director Colin McLeod sharing his tips for how Aussie startups can scale.
Powershop was included in a feature on how families can save on their energy bills by the Herald Sun, while their Hume Dam trial was covered in the Australian Financial Review and their new micro-hyrdro supplier in One Step Off the Grid. After her inclusion in the 2018 CMO50 list from CMO Magazine, Powershop CCO Catherine Anderson shared her advice for driving brand loyalty in the publication, and was featured in a Which-50 story on the digital disruption of the utilities industry.
Mercedes-Benz Vans launched their new Sprinter to coverage from The West Australian and Car Advice, and their Tough Conversations campaign from earlier in 2018 was explored in a case study on Marketing Mag.
Of course with Christmas approaching holiday gift guides have been top of mind and PARK was featured in guides from The Herald Sun and Qantas Magazine, as well as a feature in Good Weekend.
We're now three workshops in to our 'How To Tell The Story of Your Startup' series in partnership with LaunchVic working with a wonderful group of local entrepreneurs. One of our September workshop alums Bridget Francis was featured in the Herald Sun following the workshop, in a great feature by Claire Heaney.
There's two workshops remaining for 2019, so if you're interested you you can find more information and register your interest in attending here.