Tough Conversations with Henry Rollins

PR strategy and media relations for the 'Tough Conversations' podcast series and upcoming documentary by Henry Rollins. Mercedes-Benz Vans commissioned Rollins to create the series ahead of the April launch of the X-Class, the first ute by Mercedes-Benz. 


The Project
Guest host Henry Rollins talks Tough Conversations

Tonightly with Tom Ballard
Interview with Henry Rollins

Huffington Post Australia
Henry Rollins On Australian Toughness, His New Podcast, And Living Life At A Hectic Pace

Tough Conversations with Henry Rollins and Mick Fanning


Images by Safari

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Curb Your Power

Public relations for the release of Powershop's demand response trial in partnership with AEMO, the Australian Federal Government and NSW State Government. 11 retailers were included in the trial program, but Powershop were the only retailer to be featured on the front page of the Herald Sun and on Channel 7 news when the program was announced.  


The Herald Sun
Households on standby to reduce power usage at peak times

The Sydney Morning Herald
Summer has arrived, and coal-fired power won't keep us cool, report finds

ABC News
Power bills: Would you switch off your aircon for a movie voucher?

The Australian Financial Review
Powershop, United Energy, metal foundry sign up for demand response trial

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Facett Launch

Targeted public relations campaign to generate awareness of the new hearing aid by Blamey Saunders hears, a world leader in hearing aid technology and design. Over 1 million media reach was generated on a national level.


The Australian
Hi-Tech hearing aid can be adjusted online

Seven News
A Melbourne breakthrough in technology will make accessing hearing aids easier and cheaper 

Victorian Government
New Victorian Hearing Aid Tech is Music To All Ears

Seven News
Sounds Good: World first technology from Melbourne will make dealing with hearing loss more accessible and affordable

Swinburne University of Technology
Swinburne technology helps develop world-first hearing aid



Mercedes-Benz Vans

Ongoing communications strategy and public relations, including events such as Hack My Van and Shane Delia food truck launch, Mick Fanning and Megan Morton ambassador announcements and the X-Class Australian release.

World’s most hi-tech ute unveiled: Mercedes X-Class due on sale early 2018
Mercedes-Benz Vans and Airbnb to host glamping experience on Cockatoo Island

Mick Fanning Announced As Brand Ambassador For Mercedes-Benz Australia

Mercedes-Benz ute spotted in Australia

Inside The New Biggie Smalls Food Truck

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Managed the media strategy for the Australian launch of fintech platform myprosperity, including media coverage in the Australian Financial Review, Business Insider and StartupSmart.


Australian Financial Review
Ex-Xero boss Chris Ridd to lead cloud financial adviser platform myprosperity

Smart Company
Why former Xero managing director Chris Ridd joined Myprosperity as chief executive: “I went from customer to CEO”

Business Insider
Former Xero MD Chris Ridd has become CEO at fintech startup myprosperity

Money Management
Former Xero MD to head myprosperity

Business Insider
5 things you need to know in Australian tech today



Vivid Ideas 2017

Produced Vivid Ideas event ‘Human & Machine: The Next Great Creative Partnership’ for Australian AI startup Move 37, featuring international keynote Ross Goodwin and panellists from IBM, Monash University and The Royals.


ABC News
Can robots write movie scripts? They already have

Meet the Guy Using Robots to Write Award-Winning Films

ABC News
Building creative (artificial) intelligence

Cool Hunting
Interview: Ross Goodwin

Junkee Picks: The Five Best Events At Vivid Sydney 2017

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Melbourne Knowledge Week 2017

Public relations for the program and keynote speakers of MKW2017, including Katherine Maher Executive Director Wikimedia Foundation, leading to media outcomes with The Age, The Australian, AFR Boss Magazine, the ABC and more.


Sydney Morning Herald
Wikipedia's Katherine Maher on free knowledge in the age of mass surveillance

ABC Radio
Is Wikipedia more important than ever?

Australian Financial Review
Wikimedia executive director Katherine Maher explains how to trump fake news

The Australian
Wikipedia gears up for global conversation

The Herald Sun
Utility Kinetic Insect a unique Melbourne machine

Photo by  Heather Lighton
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Catapult Sports

Communications strategy and media relations for Catapult Sports including partnerships management, influencer engagement and media advisory.


Will live streaming of player data improve sport for fans?

Business Insider
Two Australian sports tech startups just pulled off a $3.9 million buyout

Australian Financial Review
GPS tracking device group Catapult is on a volatile ASX ride

Australia Leads In Broadcasting Wearables Data As AFL Is Next

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Y2 Media Lab

Communications strategy for the launch of Y2 Media Lab and its inaugural Research Residency, including a launch event, media strategy and relations.


The Australian
New research lab Y2 says ‘prototype or die'

Smart Company
The Royals partners with Deakin University to launch prototyping lab Y2 for technologies like the “other net” 

'Prototype or die': The Royals launches lab with Deakin

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Future Assembly

Public relations and media strategy for the 2nd edition of Melbourne’s emergent technology festival, delivering media outcomes including 9 News, ABC Breakfast, the Australian Financial Review and the Herald Sun.


Breakfast News
Ben Richardson and Steve Guinness

Herald Sun
Life on mars on minds of Melbourne futurists

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Small Heroes

Produced breakfast series for The Royals targeting Melbourne small businesses with speakers from ANZ, Google and Market Lane Coffee.


Women's Agenda
The brilliant rise of women in small businesses

The Royals
Announcing small heroes by the royals

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